As the creative and marketing director of the National Hillel Basketball Tournament throughout my four years of college, I revolutionized the event's entire marketing and visual strategy. I helped NHBT gain thousands of followers across social media platforms, raise hundreds of thousands of dollars through donor stewardship, and ultimately helped bring in thousands of participants from 50+ schools. Below is some of my work from the 2025 tournament, which shows some of the different angles I took when marketing NHBT.